Privacy Policy - SMS Communications

Effective Date: April 1, 2025 

At Arrow-West Equipment LTD., we value your privacy and are committed to protecting your personal information. This policy explains how we collect, use, and safeguard your mobile number and related data, especially in connection with our SMS (text messaging) communications.

1. Information We Collect

We may collect the following personal information from you:

  • Name

  • Email address

  • Mobile phone number

  • Consent to receive SMS messages

We collect this information when you interact with our team in person, by phone, online, or through any communication where you request our services or updates.

2. How We Use SMS Information

If you provide consent to receive text messages, we may use your mobile number to send:

  • Order confirmations or updates

  • Appointment reminders

  • Customer support responses

  • Promotional offers or discounts

  • General business-related notifications

By providing your mobile number and giving consent, you agree to receive recurring SMS messages. Message and data rates may apply, depending on your wireless provider.

3. SMS Consent and Opt-In

We only send SMS messages to individuals who have given proper consent. Consent may be collected in the following ways:

  • Verbal consent – during in-person conversations or phone calls with our staff

  • Written consent – via signed forms or physical agreements

  • Digital/online consent – through online forms, checkboxes, or digital interactions

  • Keyword-based consent – when you text a specific keyword (e.g., “JOIN”) to opt in

Before collecting consent, we always explain:

  • The purpose of the SMS messages

  • That message and data rates may apply

  • That you can unsubscribe anytime by texting STOP

We keep internal records of all consent to ensure compliance with carrier and legal requirements.

You can opt out of receiving SMS messages at any time by replying:

  • STOP to unsubscribe

  • HELP for assistance

Once you opt out, you will no longer receive SMS messages unless you re-enroll and provide new consent.

4. No Third-Party Sharing

SMS consent is not shared with third parties. We do not sell, rent, or share your mobile number or SMS consent information with third parties for marketing or advertising. Your information is used only for communication directly related to our business.

5. Data Protection

We take reasonable steps to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission or storage over the internet is entirely secure.

6. Your Rights

You have the right to access, correct, or request deletion of your personal information at any time. Please contact us if you wish to make any changes or have questions about your data.


7. SMS Terms of Service

By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Arrow-West Equipment Ltd.. This includes SMS messages for customer care. Message frequency varies. Message and data rates may apply. See privacy policy at www.arrowwest.com. Message HELP for help. Reply STOP to any message to opt out.


8. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our SMS practices, please contact us:

Arrow-West Equipment LTD.

26505 Fulton Drive, Acheson (Edmonton), Alberta, Canada T7X 6A1

Email:  info@arrowwest.com

Phone: 1-844-314-9831